Uber
- Logo and Custom Typeface
- Direction by Forest Young, Matt Delbridge, Mason Field and Taylor Simpson, Wolff Olins, and Peter Markatos, Uber
- Images courtesy of Wolff Olins
We drew a new logo and custom typefaces for Uber, in collaboration with Wolff Olins. Uber Move is inspired by early twentieth century sans serifs like Futura and Neuzeit Grotesk, reimagined through the lens of transportation fonts from around the world.
The fonts were produced in 4 weights and 2 optical sizes: Display is tracked tightly and is geometric in construction, and Text is spaced more generously and is slightly condensed.
