Hero Image

Scout Motors

  • Custom Typeface
  • Direction by Ray Ng and Hannah Kang, Scout
  • Images courtesy of Scout Motors

Scout Motors is an exciting new automotive brand, inspired by the original company from the 1960s that helped pioneer the SUV in America.

Sketches from the creative development phase of the Scout typeface.
Sketches from the creative development phase of the Scout typeface.

We partnered directly with Scout to create a custom typeface for use across vehicles and marketing materials. The design draws from the form and spirit of the vehicle itself, featuring square shoulders, sturdy geometry, and a bold, confident presence.

Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Custom project display image
Project section image
Project section image
Project section image
Project section image
Project section image
Project section image
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Photograph of the upper portion of the Atlantic magazine issue from December 2019. A handprint is depicted in red and blue paint. The Atlantic acronym logo in the top left, seen large.Custom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • LA Olympic Memorial stadium in background with lens flare and LA28 Olympics custom typeface by by MCKL / Jeremy Mickel.Custom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo