Scout Motors
- Custom Typeface
- Direction by Ray Ng and Hannah Kang, Scout
- Images courtesy of Scout Motors
Scout Motors is an exciting new automotive brand, inspired by the original company from the 1960s that helped pioneer the SUV in America.
We partnered directly with Scout to create a custom typeface for use across vehicles and marketing materials. The design draws from the form and spirit of the vehicle itself, featuring square shoulders, sturdy geometry, and a bold, confident presence.
