adidas

Adineue PRO is the primary typeface of Adidas, the iconic sportswear company founded by Adi Dassler in 1949. Rooted in principles of German engineering and the functional aesthetic of the Bauhaus, Adidas’s visual identity has always emphasized precision, clarity, and performance. These ideas were reflected in the original Adidas logo, which used clean geometric forms to convey a sense of technical excellence and modernity.

The first version of Adineue PRO was developed as a lowercase font in three weights by Joancarles Casasín, establishing a foundation for the brand’s typographic language. To build on this, MCKL collaborated with Adidas to develop a custom type superfamily, significantly expanding the system to include uppercase letters, italics, condensed styles, and hundreds of special ligatures—creating a versatile toolkit designed to function across a wide range of brand applications.

The family was later expanded even further, introducing both narrower and wider styles that allow typography to seamlessly fill any given space while maintaining a cohesive visual rhythm. In addition to the typeface system, MCKL remastered many of Adidas’s primary brand logos, including the Adidas wordmark and the iconic trefoil, ensuring typographic consistency across all brand expressions.

By uniting historical influences with contemporary typographic engineering, this collaboration reinforced Adidas’s identity as a brand that stands at the intersection of heritage, innovation, and performance.