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Journal House

  • Custom Typeface
  • Direction by Jesse Reed and Garrett Corcoran, Order
  • Images courtesy of Order

Journal House is The Wall Street Journal’s home away from home during the world’s most notable gatherings.

MCKL collaborated with Order to create a typographic identity system that extends the equity of The Wall Street Journal’s iconic brand language beyond the publication and into the event experience.

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Using letterforms from the historic WSJ logo, we crafted the Journal House logo and developed a complementary typeface, preserving its classic elegance while adapting it for a distinctive and cohesive visual identity.

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  • Photograph of the upper portion of the Atlantic magazine issue from December 2019. A handprint is depicted in red and blue paint. The Atlantic acronym logo in the top left, seen large.Custom project logo
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  • LA Olympic Memorial stadium in background with lens flare and LA28 Olympics custom typeface by by MCKL / Jeremy Mickel.Custom project logo
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  • Hover ImageCustom project logo