MCKL is an independent, Los Angeles-based type foundry and design studio. We create iconic typography that defines global brands.
We build strong creative partnerships to design industry-leading retail and custom typefaces.
Type is the primary messaging tool at the heart of every brand identity, and we make typefaces that accentuate and elevate a brand’s presence across every touch point. In addition to our library of versatile typefaces available for licensing, we have designed custom typefaces and logos for global brands — including adidas, Uber, the LA28 Olympics, Warner Bros, Pfizer, American Express, The Atlantic, and Bon Appétit. Our creative process is rooted in collaboration. We’ve built lasting relationships with prestigious firms like Pentagram, Wolff Olins, Collins, and Turner Duckworth. Our work has been honored by the Type Directors Club and AlGA, and our typefaces have been exhibited at MoMA PS1, the Cooper Hewitt National Design Museum, and the Walker Art Center.
Process
Collaboration is at the heart of everything we do.
We believe in finding the unique story that embodies every brand. Whether drawing something from scratch, customizing an in-progress design, or licensing a published font, we work hard to bring brand stories to life through type. For every project, we perform in-depth research, experimentation, creative development, and testing — applying intricate craft and new technologies to typefaces that bring brand identities to life. Whether it’s rebranding a Fortune 500 company, developing fonts for a publication, or collaborating with an artist, we take every engagement seriously and love the opportunity to work with clients of all shapes and sizes. If you’d like to know more about what MCKL can do for you, please email us at info@mckltype.com.
That logo you’ve seen? We’ve drawn it.
We’re very proud to have drawn many of the famous logos that we see every day. We are an active partner, developing creative direction and strategy that brings brand thinking and stories to life through research and typographic form. We can also help advance your existing concepts, bringing typographic rigor and iterations to supplied creative direction.
Testimonials
Industry leaders praise MCKL’s typographic expertise and collaborative approach.
Paula Scher
Pentagram
“I love working with Jeremy Mickel. His typography is drop-dead gorgeous and has improved the quality of every identity I have designed. I can’t be stronger in my endorsement of Jeremy’s talent. He is also a delight to work with!”
Peter Mendelsund & Oliver Munday
The Atlantic
“What Jeremy has done for us is not only gorgeous, but he’s also been so generous along the way. Simply put, The Atlantic brand doesn’t exist without him. We know we’re lucky.”
Leon Imas
adidas / PepsiCo
“My experience working with Jeremy as a creative partner and expert craftsman of type has always been a true joy.”
Team & Collaborators
Jeremy Mickel
Founder & Creative Director
Jeremy Mickel grew up in Ohio and studied Fine Arts at Indiana University. He moved to New York City in 2001 and worked at Carbone Smolan Agency and Columbia University before starting his own design practice. He continued his education at The School of Visual Arts, where he studied type design with the legendary Ed Benguiat. Jeremy released his first typeface, Router, in 2008 and launched MCKL as a foundry and design studio in 2012. He has published many popular typefaces over the last 15 years, including Fort, Shift, Superior Title, Redaction, Owners, and Trust. He’s built an international reputation for custom work through creative partnerships with top design firms like Pentagram, Wolff Olins, Collins, and Turner Duckworth, and has designed logos and custom typefaces for brands including adidas, Uber, the LA28 Olympics, Warner Bros, Pfizer, American Express, The Atlantic, and Bon Appétit. Jeremy has taught at Rhode Island School of Design and Minneapolis College of Art and Design, and lectured at design conferences around the world. His work has been honored by the Type Director’s Club and AIGA, and his typefaces have been exhibited at MoMA PS1, the Cooper Hewitt National Design Museum, and the Walker Art Center.
Graham Bradley
Type Designer
Graham grew up in Los Angeles, and began his career in type design as the first employee at Frere-Jones Type, where he worked on Mallory and Retina. He has collaborated with MCKL since 2018, contributing to custom fonts for Ogilvy and the MCKL typefaces Owners and Trust, among others. He also designs typefaces for clients and retail licensing at his own studio, A+. Graham is a contributor to Future Fonts and is the lead instructor for typeface design at Type West at Letterform Archive in San Francisco. He studied at the Type@Cooper program at The Cooper Union, and is a graduate of the University of California, Berkeley.
Marko Hrastovec
Type Designer
Marko is a type designer, art director, and founder of Hot Type studio. He has created custom typefaces for global brands including the Louvre, Nike, L’Oréal, Sofascore, and Kit. Marko studied graphic design at University of Zagreb, Croatia and earned a masters degree at Type and Media programme at KABK in The Hague. His work has been recognized with multiple TDC Certificates of Typographic Excellence, and in 2022 he was named one of the world’s top 25 type designers under 35 as part of the TDC Ascenders program.
Edgar Casarin
Graphic Designer
Edgar is a graphic designer and animator working in the intersection of art and culture. After receiving his BFA at Otis College of Art and Design in 2022, Edgar has been collaborating with studios such as Polymode, XYZ Type, and MCKL. Edgar’s expertise in typography, graphic design, and animation has proven beneficial to clients such as: A24, AirBnB, M.I.T, The Ford Foundation, and The Metropolitan Museum of Art.