Little Caesars
- Logo and Custom Typeface
- Direction by Tyler Brooks and Hannah Steinberg, Turner Duckworth
- Lettering by Arley Torsone
MCKL collaborated with Turner Duckworth to modernize the Little Caesars brand, refining its iconic lettering and creating a custom typeface.
The logo required subtle remastering, removing the old outline and enhancing the shape and fidelity of the letterforms for a cleaner, more polished look.
For the custom typeface, we aimed to capture the essence of Little Caesars pizza, cheesy, crispy, and full of character. To achieve this, we partnered with our friend Arley Torsone of Ladyfingers Letterpress, who created expressive hand-lettering that we transformed into an OpenType-featured font, complete with a variety of alternates for a dynamic, hand-drawn feel.
