92NY
- Logo and Custom Typeface
- Direction by Michael Bierut and Talia Cotton, Pentagram
- Images courtesy of Pentagram
92NY is a cultural institution in New York City offering a wide range of community services and arts initiatives. To support their rebrand, we partnered with Pentagram to design a custom logo and typeface in the Didot tradition.
Our approach referenced a variety of phototype-era interpretations of Didot, including Firmin Didot from Lettera 1 (1954), Didot by Freeman Craw (1966), and Didot Headline by Tom Carnase (1970).
While all Didots are defined by the high contrast between thick and thin strokes, 92NY Didot takes this even further—stacking hairline serifs atop one another. The result is a striking, tightly spaced typeface that delivers a bold yet legible editorial voice for the organization.
