Ogilvy

We collaborated with Collins to design a new logo and custom typeface family for Ogilvy, one of the world’s largest advertising agencies. Their previous identity lacked consistency, with numerous variations across the brand’s many divisions. A custom typeface provided a unified and cohesive solution.

For Ogilvy Serif, we drew inspiration from Baskerville—founder David Ogilvy’s favorite typeface—while refining its details for a sharper, more contemporary feel. To complement it, we designed Ogilvy Sans, a modern counterpart with harmonized proportions and a versatile range of weights. Together, these typefaces create a distinctive yet flexible system that strengthens Ogilvy’s brand identity across all platforms.