Sandals
- Custom Typeface
- Direction by Wolff Olins: Tom Wilder, Jess Yan, and Andrew Walters
- Brush lettering by Abraham Lule
- Images courtesy of Wolff Olins
Sandals is a premium resort destination in the Caribbean. We partnered with Wolff Olins to develop a custom typeface superfamily—including Sans, Slab, and Script styles—as part of a comprehensive rebrand.
The Sans and Slab styles draw inspiration from travel ephemera: luggage tags, airmail envelopes, and handmade lettering from tropical getaways. The Script was designed to complement the expressive logo by Ken Barber. While it echoes the spirit of the mark, it intentionally diverges in form to stand on its own.
The Sandals typefaces are used across all touchpoints of the brand—from digital and print marketing to on-site signage throughout the resorts.
