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Nuts.com

  • Custom Typeface
  • Direction by Michael Bierut and Katie Barcelona, Pentagram
  • Illustrations by Christoph Niemann
  • Images courtesy of Pentagram

Nuts.com is exactly what it sounds like, an online retailer specializing in high-quality nuts, dried fruit, and snacks.

We partnered with Pentagram to create a dynamic custom typeface to support the brand’s identity and packaging redesign. Based on Michael Bierut’s brush lettering, the typeface captures the energy and personality of hand-drawn letterforms. To enhance its natural, organic feel, we designed five variations of each letter, using OpenType contextual alternates to create a seamless, hand-lettered effect.

Michael Bierut’s brush lettering was digitized as the Nutcase typeface.
Michael Bierut’s brush lettering was digitized as the Nutcase typeface.

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  • Hover ImageCustom project logo
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  • Photograph of the upper portion of the Atlantic magazine issue from December 2019. A handprint is depicted in red and blue paint. The Atlantic acronym logo in the top left, seen large.Custom project logo
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  • Hover ImageCustom project logo
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  • Hover ImageCustom project logo
  • LA Olympic Memorial stadium in background with lens flare and LA28 Olympics custom typeface by by MCKL / Jeremy Mickel.Custom project logo
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  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo