Nuts.com
- Custom Typeface
- Direction by Michael Bierut and Katie Barcelona, Pentagram
- Illustrations by Christoph Niemann
- Images courtesy of Pentagram
Nuts.com is exactly what it sounds like, an online retailer specializing in high-quality nuts, dried fruit, and snacks.
We partnered with Pentagram to create a dynamic custom typeface to support the brand’s identity and packaging redesign. Based on Michael Bierut’s brush lettering, the typeface captures the energy and personality of hand-drawn letterforms. To enhance its natural, organic feel, we designed five variations of each letter, using OpenType contextual alternates to create a seamless, hand-lettered effect.
