Hero Image

CosMc’s

  • Logo
  • Direction by Tyler Brooks and Hannah Steinberg, Turner Duckworth

CosMc’s is a new beverage-focused fast-food concept and spinoff brand by McDonald’s, centered around hot and cold specialty drinks.

The name CosMc originates from a classic McDonaldland character, an extraterrestrial who “craves McDonald’s food.” Embracing this playful heritage, we partnered with Turner Duckworth to refine the logo for the new CosMc’s branding, bringing a fresh, modern identity to this innovative concept.

The original CosMc was a McDonaldland character from outer space.
The original CosMc was a McDonaldland character from outer space.
Custom project display image
Custom project display image
Custom project display image
Custom project display image
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Photograph of the upper portion of the Atlantic magazine issue from December 2019. A handprint is depicted in red and blue paint. The Atlantic acronym logo in the top left, seen large.Custom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • LA Olympic Memorial stadium in background with lens flare and LA28 Olympics custom typeface by by MCKL / Jeremy Mickel.Custom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo
  • Hover ImageCustom project logo