Before and after
Art direction by Randy J. Hunt and Jeremy Perez-Cruz at Etsy
Etsy wanted to update their logo to reflect the changing nature of their business. They're not just selling crafts or antiques anymore — now people are using Etsy to plan weddings and launch companies, among other things. They wanted a mark that would hold up at all sizes, that felt confident and timeless.
Based on Henrik Kubel's Antwerp, a font I assisted in production on.